Let's say you need to alert your team about a recent update. Or, there is an upcoming promotional offer that your customers must be aware of. In either of the situations, it makes no sense to send individual texts unless you have all the time in the world and don't mind splurging. Rather what you can do is to use bulk messaging and save big on time and money. But then, you need a software*, which is likely to add to your expense. Or so it seems. Just so you know it is possible for you to send web-based bulk SMSs, without having to arrange for the software.
Let's debunk two more myths:
Same Services Are Offered By Every Provider
If that's the case, Econet, a Zimbabwean SMS provider, should not have been accused of bulk SMS sabotage**. But, it has indeed happened. Having said that, the incidence highlights:- The need for a proper gateway
- The need to find a way around unmasking
So, don't be under the impression that every service provider is at par. You need to find one that can offer undisrupted services.
Everything Comes For a Price
In case you have always dealt with SMS providers that charge you for everything, it may come as a surprise to you that there are features you need not pay for. For instance, some reliable providers offer the delivery reports for free. Then there are those that let you benefit from the auto opt-out feature at no extra cost.
*http://en.wikipedia.org/wiki/Bulk_messaging
**http://www.humanipo.com/news/33487/econet-accused-of-sms-sabotage/
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