Mobile marketing is a self-explanatory phrase. So, let's get to business right away.
Well, this might give you the answer to your question: Recently, a survey* was conducted, in which the respondents were asked if they expect mobile transactions to drive a large part of their holiday revenue. You won't believe that as many as 53% of them said 'yes'. So, if you are thinking of making mobile an integral part of your marketing campaign, now is the time!
If these findings are anything to go by, your customers' mobile phones may bring a smile to your face this holiday season.
All said and done, gear up for the holiday season and make the most of mobile marketing. For best results, try giving it more attention than social media, which is unlikely*** to have an impact on your sales.
*Inaugural 2013 Holiday Predictions Survey conducted by Baynote. Reference: http://www.mobilemarketingwatch.com/retailers-banking-on-the-power-of-mobile-for-2013-holiday-season-36827/#more-36827
**Reference: http://en.wikipedia.org/wiki/Mobile_marketing
***84% of the respondents said that social media hardly impacts their sales. Reference: http://www.mobilemarketingwatch.com/retailers-banking-on-the-power-of-mobile-for-2013-holiday-season-36827/#more-36827
The million dollar question
Can mobile marketing lead to increased sales?Well, this might give you the answer to your question: Recently, a survey* was conducted, in which the respondents were asked if they expect mobile transactions to drive a large part of their holiday revenue. You won't believe that as many as 53% of them said 'yes'. So, if you are thinking of making mobile an integral part of your marketing campaign, now is the time!
The next obvious question
Can it also account for increased revenue? Apparently, it can. The same survey suggests that during the holiday season, mobile is likely to have a positive effect on renewed in-store interest. Surprisingly, 38% of the respondents share this belief.If these findings are anything to go by, your customers' mobile phones may bring a smile to your face this holiday season.
The cracks
Yes, your customers do use mobile phones. But, it doesn't mean you can send them SMSs just like that, at least not without addressing their privacy concerns first. Wikipedia** identifies these concerns as mobile spam, personal identification, location information and wireless security. Play smart and don't let your sales slip through the cracks (read: privacy violations).All said and done, gear up for the holiday season and make the most of mobile marketing. For best results, try giving it more attention than social media, which is unlikely*** to have an impact on your sales.
*Inaugural 2013 Holiday Predictions Survey conducted by Baynote. Reference: http://www.mobilemarketingwatch.com/retailers-banking-on-the-power-of-mobile-for-2013-holiday-season-36827/#more-36827
**Reference: http://en.wikipedia.org/wiki/Mobile_marketing
***84% of the respondents said that social media hardly impacts their sales. Reference: http://www.mobilemarketingwatch.com/retailers-banking-on-the-power-of-mobile-for-2013-holiday-season-36827/#more-36827
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