Mobile Marketing – A Technique that’s Always in News (For Some Reason or the other!)

Last in, first out, right? So, let’s start with the latest news first. Velti, a service provider that needs no introduction, is reportedly selling some of its businesses* in countries like UK, India and US to the credit division of Blackstone. Since Velti specialises in mobile marketing, the news did shift the focus to this technique, which has been hogging the limelight for quite some time now.  As a matter of fact, last year, i.e. in 2012, it was all over the news that the technique in question is a hit among small businesses, especially in the United States of America.

Apparently, a provider of web services there conducted a survey, the findings of which, took everyone by surprise. To begin with, as many as 69%** of small businesses were considering increasing the money to be spent on mobile marketing, a technique that according to the survey, was termed the key to growth in the coming years. Coming back to 2013, Perka’s acquisition by a leading provider of ecommerce and payment processing services also made it to the headlines recently. No points for guessing that mobile marketing was at the forefront here as well.

All said and done, this technique is here to stay, for now and possibly for the years to come. It’s high time you make the most of it. 

*http://www.benzinga.com/news/13/11/4046848/velti-to-sell-mobile-marketing-businesses-in-us-uk-india-to-blackstones-credit-di?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+benzinga%2Fnews%2Flegal+(Channels+-+News+-+Legal)

 
**http://www.prnewswire.com/news-releases/84-of-us-small-businesses-using-mobile-marketing-see-increase-in-new-business-activity-149993195.html